The Long Now Foundation, established in 1996, promotes "slower/better" thinking through a variety of different projects. One project is the 10,000 year clock project – an idea to build a monument-scale, multi-millennial, all-mechanical clock as an icon to long term thinking. Another project is The Rosetta Project, which is the largest online collection of linguistic data. The blog of the Long Now website, called 'Long Views', has different categories, such as long term art and long term thinking.